About Us
Our Story: From Creators to Founders
Social Launch Labs was born from the passion and expertise of two lifelong creators, Laila Hobbs and Bretten Roissl. For nearly a decade, they immersed themselves in every aspect of content creation, working both in front of and behind the camera. This comprehensive, hands-on experience became the foundation of our company.
The founders' journey sparked a mission: to create a dedicated space where entrepreneurs could leverage this same high-quality video experience without the guesswork. They built our Calgary studio from the ground up, designed to be a launchpad for growth.
What We Do
We work with local entrepreneurs and business owners who want to scale with intention.
Our clients often arrive camera-shy, unsure of what to say or how to say it.
They leave with confidence, clarity, and a suite of professional content that truly reflects their brand.
We've witnessed their businesses:
Increase their visibility.
Become go-to names in their industries.
Build stronger communities.
Our Mission
As we've grown, so has our team. Today, that foundational knowledge is shared by every member of Social Launch Labs. Our collective expertise is dedicated to helping entrepreneurs grow their businesses and personal brands on social media.
We are here to help you scale your business with intention and share your work with the world.
Meet the Team
Introducing Bretten – Editor-in-Chief
Meet Bretten, the creative force behind our editing and content strategy. With a sharp eye for detail and a passion for storytelling, Bretten brings every project to life with precision and flair. As our Editor-in-Chief, Bretten ensures that every piece of content is crafted to perfection, whether it’s a high-profile campaign or a small business initiative.
From humble beginnings on YouTube in 2008 to generating 17 million views in a single month on Instagram and amassing over 500,000 followers across his platforms, his journey is a testament to creativity, growth, and the power of digital content.
Introducing Laila – Operations Director
Meet Laila, the driving force behind our smooth and efficient operations. With a keen organizational mind and a passion for perfection, Laila ensures that every project runs seamlessly from start to finish. As Operations Director, she oversees everything behind the scenes, ensuring we meet deadlines, exceed expectations, and deliver outstanding results every time.
From interviewing Michelle Obama, Sophie Trudeau, and Ted Danson, Laila is a true powerhouse when it comes to speaking in front of the camera and creating some of the most engaging media out there. With her expertise, she’ll make the process effortless and ensure your vision comes to life with ease and impact.
Book your session today!
We handle the strategy, scripting, production, and editing.
You walk away with polished content that builds trust and brings in new clients.
