About
A Calgary podcast and content studio, built by two people who've spent their careers doing exactly what we teach.
Our Mission
Social Launch Labs helps growth-minded businesses create professional audio and video content to elevate brand authority, earn trust, and drive results. Through expert coaching and a streamlined production process, we remove the complexity of content creation — delivering content that connects with audiences, converts prospects, and scales your business with confidence.
Meet the Founders
Co-Founder
Laila Hobbs is the Co-founder of Social Launch Labs, bringing a rare dual background in computer science and media to the world of social media marketing. With a proven track record of generating over 250 million views in a single year and scaling marketing strategies for more than 40 local Calgary businesses, Laila doesn't just teach theory — she teaches the exact systems she uses with real clients every day.
Co-Founder & Editor in Chief
Bretten Roissl serves as Editor in Chief, leading both creative teams and technology initiatives with a distinctive vision. A digital content pioneer since 2008, Bretten has built an online presence with over 500,000 followers and 250 million views in just two years. A self-taught expert in video production, editing, and social media strategy, Bretten pairs technical proficiency and creative intuition with formal academic credentials, including a Bachelor's degree in Business Management. His influence extends into mainstream media, having collaborated with one of the world's largest brands on an enduring commercial campaign that continues to air today.
Get In Touch
Questions about the studio, a workshop, or 1-on-1 training — send us a message and we'll get back to you.
